The Branding Experience
PASSIONATE, CUSTOMER-FOCUSED,
CREATIVE SMALL BUSINESS OWNERS
CUSTOM BRANDING PHOTOGRAPHS FOR
Being the motivated business owner you are, I probably don't have to tell you that your audience needs to see your brand show up on a regular basis before they'll trust you enough to work with you.
But here’s the problem- you pull up your social media scheduler, or sit down to draw up plans for your next product launch… and you’re still pulling from the same 10-15 images you've been using over the last year (or more).
And what’s worse, the photos are all from different sources, with inconsistent light and mismatched editing. There’s no cohesion, which means your brand’s visual presence is inconsistent. And you realize what used to be “good enough” isn’t really working anymore.
CUSTOM BRANDING PHOTOGRAPHS FOR
PASSIONATE
CUSTOMER-FOCUSED
CREATIVE
SMALL BUSINESS OWNERS
A Sample of My Work
HEY FRIENDS! I'M RACHAEL!
I’ve been photographing weddings, births, and portraits for almost than 10 years at this point, and as I started focusing more on my own social media presence, I realized my fellow small business friends were running out of photos to help them showcase their talent, their content. They may have had plenty of headshots, plenty of behind-the-scenes photos at weddings, but what about on-brand imagery that isn’t just more forgettable shots of you smiling at the camera from behind your laptop?
Because, let’s speak candidly with one another- there are only so many times you can ask your various photographer friends to grab a few photos of you before the disjointed-yet-repetitive nature of it all starts to break down.
It's my JOY to partner with creative entrepreneurs to help make their dream of a strong visual brand come to life!
You're a creative small business owner driven by big goals and an even bigger heart for service.
You have or are planning for multiple streams of income and find yourself in need of on-brand photographs across multiple platforms.
You have a solid marketing plan, but lack a cohesive collection of photos to make your brand consistently, visually recognizable
You're looking ahead to the next few quarters and realize you don't have the photographs needed to furnish your sales pages, ads, and pre-launch content.
You're tired of duct-taping your visual marketing game together with a hodgepodge of DIY photos, a myriad of iPhone presets, and images from a dozen different photographers
This is for you if...
“My experience with Rachael was such a breeze! She was so great about giving me instruction on poses. The environment was so relaxed and I had such a fun time working with her!”
LOVE NOTES
Justine Klope
PHOTOGRAPHER
THE PROCESS
Branding sessions are customized according to your small business' aesthetic, message, and upcoming needs; prior to your shoot, we'll meet to discuss your ideas and hopes for your portraits, as well as any upcoming launches, offerings, or events for me to keep in mind as I plan your session.
I'll send over an in-depth questionnaire, which I'll use to do my pre-shoot research, and I’ll then map out your shoot to best tell the story of your brand, planning the flow of your shoot from beginning to end.
I BELIEVE MOST THINGS CAN BE MADE BETTER AND MORE ENJOYABLE WHEN IT'S TAILORED TO YOUR NEEDS.
WHAT WILL WE SHOOT?
If you’re in need of photos for sales pages, email funnels, or online ads, we’ll talk through what those launches will look like, and I’ll brainstorm a collection of material that will compliment your message and stand out from the offer-heavy landscape of social media. You’ll leave with a thorough collection of photos suited for use across the platforms you intend to utilize.
Every branding session is different from the last (which is part of the reason I love it so much!)- I do copious research and ask a lot of questions to make sure your photographs work for YOUR business.
WHATEVER YOUR BRAND NEEDS! IF THAT'S BIO PHOTOS AND WORKING SHOTS, WE'LL PLAN TIME TO CAPTURE THOSE IN A VARIETY OF COMPOSITIONS AND LAYOUTS TO ENSURE YOU HAVE MAXIMUM USAGE ACROSS PLATFORMS.